There are definitely situations where you would want to use different types of videos.
For example, if you want to show a tour of your office and your company culture, introduce your CEO to your customers, etc, then you would be crazy not to use live video, or talking heads.
However, there are many situations where there are different types of video you could use to achieve the same goal. Let’s use a common example: when you want to explain a detailed concept or process.
For this you could use a talking head video of an expert who explains the concept in detail. Alternatively, you could use an animated video, or whiteboard animation to explain the concept with visuals designed to enhance the viewers understanding.
But which approach would have the best impact?
Luckily, our friends at Sparkol have done some experiments to find the answers to these questions. Here is what they found: