Video Marketing Stars: Jellyfish

This post is part of our Video Marketing Stars series, a weekly post dedicated to recognising exceptional video marketing to inspire your own video content.

This week we’ve been mostly looking at how different companies use video on their websites as a way of getting information across to their visitors rather than use large blocks of text.

Obviously providing your visitors with video content that is easy to digest is a great way of making your website more user friendly and shareable. We’ve been looking specifically at video content in blogs and video content in the conversion process.

With these criteria in mind, we have a very worthy winner in mind. This week we’re recognising Jellyfish, a well-established digital marketing agency who also run digital marketing training courses in the UK.

 

A great example of video blog content

Firstly let’s look at their video blog content. They have a specific category within their blog called Insights, which includes short talking head style videos produced every few weeks where one of their experts talks about a particular digital marketing issue or topic. These have been going for nearly 2 years now, with almost 50 videos posted there already.

Posting videos like this of your own team members explaining a topic to your audience is a great way to show your expertise or thought leadership. The videos feel like a personal conversation, they’re not salesy or overly-produced, they don’t need fancy effects or anything over the top. The simplicity of these videos make them very easy to watch and help make a personal connection to the audience.

We also like the added touch of having the natural office environment out of focus in the background, it helps you see they are real people in a real office, and adds some more movement and subtle energy to the video.

This goes to show that some videos can be produced very simply and don’t require big budgets, which are the type of videos that work really well for rich media blog content.

 

Videos used seamlessly in the conversion process

Secondly we really wanted to mention their training course videos, which are their conversion centred videos. These videos live on their training course pages, where visitors are most likely going to be prospective course attendees trying to make up their mind on whether the course is right for them or not.

There are two types of videos that they use here to great effect.

• Course overview videos
• Customer testimonial videos

The course overviews are presented by the actual course trainers, so you know they know what they’re talking about and you get a chance to get to know them before you even attend. They tell you what the course covers, who should attend, and why it will be worth your investment. They are simple and straight to the point.

While it would be easy to make a video that says how many people have benefitted from attending the course, or show numbers and results that come after attending, they don’t go down that route. Instead you have tesimonials from real people who have attended the course themselves and tell their personal stories. This makes the emotional connection that really helps drive the decision making process.

 

The icing on the cake

Overall, all the videos are produced to a high standard, which really helps show Jellyfish as a trustworthy and credible company who know what they’re doing.

The videos are presented in brightly coloured video players, which matches their brand image and makes the videos feel much more at home than they would if they were embedded directly from YouTube.

This all gives them a simple, friendly and professional presence, and as insignificant as this might seem, the fact that they are all casually dressed and naturally smiling, shows that they aren’t too professional in a dull and stuffy way. The playful name Jellyfish also helps with this.

Imagine these webpages without the videos, and I’m sure they would perform alright as they are, but with the addition of the videos, these pages really come to life and draw the viewer in.

I’m sure you’ll be inspired by their example and want to start planning your own short videos straight away!