How Sapaad Used Whiteboard Animation to Promote Their Product
Here is a video we made for Sapaad, who specialises in point-of-sale software (POS) for restaurants, cafes, fast food chains etc.
The aim of the video was to explain how their product works and how people involved in the food industry can benefit from using their affordable, user-friendly software.
The video went straight onto their website when it was created. The video is at the top of the homepage, which is probably the best way to go, as pretty much every visitor is going to see it. Also, using a video on the homepage can lower bounce rates.
Without sounding biased towards whiteboard animation, it was probably the most effective type of video that could’ve been used to explain their idea. A live video explaining POS software wouldn’t necessarily be the most exciting thing to watch, but turning it into a fun, visual whiteboard animation makes the concept seem more interesting to customers.
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