How Reactec Have Achieved Tradeshow Success With Video

Here’s a whiteboard video we’ve made for Reactec, which was created as a part of the launch of their Analytics Platform.

When the video was made, it’s original purpose was to be shown at a health and safety-based trade show. As a result, their video worked well for them at the trade show and they now use it on their website homepage.

You can see that they have added a call to action at the top of the page that says “Watch the video”, which takes you straight down the page to their video. Not everybody is going to bother scrolling down the page so this call to action takes them straight there, essentially boosting their play rate.

One thing that a lot of people go wrong with is the size and placement of the video, however Reactec have got it spot on. Not only have they used the video as an introduction on their homepage, but they’ve also made it full screen, so you can’t exactly miss it when scrolling.

I hope you have enjoyed reading, to find out more about how you can use video at trade shows, check out these 3 strategies.