When it comes to marketing, things like budget, time and resources can be restricting for small non-profit organisations, but luckily there is a program created by YouTube with charities in mind. The Non-profit Program has actually been around since the early days of YouTube, but to start with it was only available in a few…
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Let’s face it, the first time is never perfect. In fact, for many things in life, the first time is really bad, and it’s the fear surrounding this that prevents people from ever trying in the first place. If you’re just starting out with using videos in your marketing, or you would really like to,…
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In a previous post we covered the numerous advantages of using video on a homepage, and briefly touched on how you can use it. In this post we’ll explain in more detail how you should be using video on your homepage, so we’ve put together some useful tips to help you use it to its…
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If you’ve done a bit of research online, you’ll probably already know that the script for a marketing or training video is the most important part. They have to sound natural and flow well, but at the same time they have certain points that they have to cover, and ideally in a specific order. If you’ve…
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A decade ago, the idea of mobile phones becoming more powerful than your desktop PC would’ve seemed crazy, but until recently this has started to take effect. According to this study from comScore, mobile has recently risen to become the leading digital platform. You may have heard the term ‘mobile optimisation’ before; it basically means improving…
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If you want to improve your video marketing results, you need to focus more on the script. You also need to decide on the type of visuals and where to host your video, among many other things, but everything starts with your script. If the script is poor quality, your audience will just lose interest…
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Videos can vary in performance depending on many factors. This means in order to get the most out of your videos, you need to test as much as possible to increase your conversion rates. Here are five ways you can test videos to get better conversion rates. 1. Length As pointed out by this study…
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Video has been proven to be the most effective way of conveying a message or story and businesses all over the world are beginning to recognize the power of video. The only problem is that many companies who are new to video marketing go straight into producing a video without taking into account the following:…
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If you want to upload a video online, the first thing that generally comes to mind is YouTube. It seems obvious as it’s the biggest video hosting platform and second largest search engine in the world, so what could be better? Actually, there are many better alternatives, and despite YouTube being the most popular video…
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When “virals” first originated, YouTube was in its early days, meaning people uploaded content without any idea of how huge the platform would become in future years. Eventually users were unexpectedly generating masses of YouTube views without funding, promotion etc. In 2007 the video, “Charlie bit my finger” was the most viewed video on YouTube, having been viewed…
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Each day about a third of all online activity is spent watching videos, and businesses are starting to rely on video to promote their product / service. Many companies have spent time, effort and money on creating the perfect video, but end up getting very little or no attention. It could be down to a…
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