A decade ago, the idea of mobile phones becoming more powerful than your desktop PC would’ve seemed crazy, but until recently this has started to take effect. According to this study from comScore, mobile has recently risen to become the leading digital platform.
You may have heard the term ‘mobile optimisation’ before; it basically means improving your website to allow it to perform well on mobiles and tablets. Video optimisation is quite similar, but it focuses on the video itself rather than the website. Here are the things you should consider when optimising your videos:
Using a mobile phone means using a smaller screen, so you need to be able fit all the content onto one page. If your website isn’t responsive then there are going to be a few issues with presentation. Things like the text, images and video players could all change in size, making it extremely irritating for the user and some information might not even be visible on the page either.
To make your site responsive, check out these tips from Google.
For YouTubers it is easy to change the size of your video; all you need to do is adjust some numbers in the embed code. If you look at this embed code below, you’ll see where it says width and height (they’re both highlighted). By making the numbers smaller, you’re making the video smaller, so you just have to adjust it to the right size.
If you are a Wistia user, there are options and plugins you can use to embed your video, here’s a list of one’s that you might find useful.
To make videos mobile-compatible using Vimeo, you can use an iframe embed code. Depending on what type of device you’re watching on, using this code will automatically adapt to the correct version.
If the call to action icons are too small, this could impact upon your conversion rates. Only a few minor adjustments are necessary in order to keep your conversion rates strong. Your icons need to be big enough for a finger to touch, so make them clear and visible. This will make it easier for people to click, and it’s also more likely that they’ll see the call to action.