What is Inbound Marketing?

Most traditional marketing relies on interrupting potential customers to convince them to do business with you.

Cold calling, buying email lists, billboards, trade shows, and so on. The problem is these methods are becoming less and less effective as time goes on.

Instead of going out of your way trying to find your dream customers, why don’t you just make it easier for your dream customers to find you, in the places where they naturally go to look? That’s what inbound marketing is all about!

It focuses on solving the problems that your potential customers have, using blogging, social media, email marketing and creating remarkably helpful content that people are drawn towards, and can’t help but share with their friends.

It empowers marketers to attract visitors, convert leads, close customers, and delight promoters. Best of all, inbound leads are cheaper, have better ROI, and inbound methods continue to pay off long term. It’s how modern marketing works and fits in perfectly with how buying behaviours have changed over time.

Whiteboard explainer video on inbound marketing

Because we’re huge believers in the inbound marketing methodology, we’ve produced the short whiteboard video below to explain this concept in a much more engaging and fun way. If you would like to embed this video on your own website or blog, feel free to use the embed code just below the video player. If you enjoy this, you should check out more free explainer videos.

Use this code to embed this video on your website

<iframe class="wistia_embed" name="wistia_embed" src="http://fast.wistia.net/embed/iframe/0z3v9hq77o?canonicalUrl=http%3A%2F%2Fedenvideos.co.uk%2Ffree-explainer-videos%2Fmarketing&canonicalTitle=Inbound%20Marketing%20Animation%20by%20Eden%20Videos" allowtransparency="true" frameborder="0" scrolling="no" width="480" height="298"></iframe><br/><a class="wistia-linkback" href="http://edenvideos.co.uk/free-explainer-videos/">Inbound Marketing Animation by Eden Videos</a>