How to Make People Want to Watch Your Marketing Videos
It’s not easy getting people to want to watch your videos. No matter how much you share or promote it, if the content doesn’t appeal to your audience, they’re not going to watch it. So how exactly can you create content that sells your product and appeals to your viewers at the same time?
It is really as simple as making them like you. Too many companies are focused on using video to just get their information out there and sell, without even considering how their audience might receive it.
Informing your viewers is important, but if that’s the only purpose of the video, your viewers may not find it so interesting. You have to think about communicating and engaging with your viewers as well, otherwise the information part becomes useless.
So How Can You Actually Make People Want to Watch Your Videos?
There are many different approaches you can take when it comes to getting your audience to like you. Isn’t always about what you deliver, but how you deliver it. Here are some techniques that tend to work well:
It’s good to be natural and human in your videos. If you’re conversational in your tone and language, your viewers will see you as real people. This way, your viewers will begin to trust you more.
If you speak to the camera like it’s a real person, you’ll find that you automatically start to sound more natural. There’s no point in trying to put on a different voice or act for the camera, you’ve just got to be yourself. Check out this video from Wistia, hopefully this should show you exactly how you can relax and ‘get loose’ on-screen.
Use of Humour
Deep down, everybody loves humour, but people are sometimes afraid of using it in marketing. There’s no better way of getting your personality across in a video than through humour, as it is a great way of entertaining your audience, and also building an emotional connection with them.
You’ve probably seen some of the big viral marketing campaigns out there from the likes of Dollar Shave Club, Old Spice etc. The reason why these particular campaigns received so much success is because they relied on humour to appeal to their audiences.
One thing to make certain of is that it isn’t just you who likes the video. In many cases, videos are made with the intention of being funny, but completely fall flat when they’re shown to audiences. Even if you and your whole team like it, its not always guaranteed that your audience will feel the same way.
Giving Your Audience What They Want
When you create content, your audience should always be the first thing you think about. As I just mentioned, your audience can have a completely different perception to you as a company. So when making a video, you need to think about what your audience would want to see. The aim here is to understand your audience, and create content that you think would appeal to them.
Using a Good Title and Thumbnail
Although they’re not actually related to the content of the video, the title and thumbnail are the two things that people will see before they watch, so they’re pretty much the main deciding factors for audiences.
To make a compelling title, you need to select your words very carefully. Your title has a huge influence on play rates, so you need to make sure that it is engaging enough for your audience to want to click on. As for the thumbnail, it’s a similar principle, except it’s more about the visual side of things. Here’s a post we recently published about making a captivating thumbnail that attracts viewers.
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