How Health Rewards Got the Most Out of Their Video

The life and health insurance provider, Health Rewards came to us seeking a video to explain their employee benefit scheme (which you can watch below).

Like Reactec’s video (from one of our previous posts), Health Rewards used this at a tradeshow. They now use it on their website as an introduction to their scheme. This goes to show how effective videos can be when used to showcase products at events.

They have used space efficiently by making the video player and the supporting text fill the row.  Although it’s also good to fill the space with a video, it can sometimes appear too big and look messy.  Here, Health Rewards have made the video clear and easy to see, for a better user experience.

After we made their first video, they decided to come back for another, which you can also watch below. This particular video was used to explain the benefits of their general health insurance, so it was primarily aimed at families.

They have used this video on it’s own page in the ‘news’ section of their website.  The good thing about using video on a separate page is that it receives it’s own SEO benefit because search engines value video higher than text when it comes to rankings.

I hope you have enjoyed reading, if you would like to learn more about using video on your homepage, take a look at our best practices.