Inbound marketing is the most effective marketing method for doing business online, and has been for almost ten years. If you’re a fan of Hubspot (like us), you’ll know that traditional (outbound) marketing techniques are dying out. Methods such as cold calling and emailing have become less effective due to audiences evolving. These days if people want information, they search for it themselves.
Inbound marketing is about creating quality content that your audience will find helpful. Things like blogging, using social media and having a good SEO strategy are the most effective inbound techniques to lure your audience to your website.
Inbound marketing is actually becoming more popular in healthcare. People are eager to learn more about their health; it could be finding out how to treat a cold or asking about symptoms. If this is the case they will be looking for accurate, good quality information to answer their questions, which is where inbound comes in. Thanks to the internet, it couldn’t be easier to access this information, and the most relevant information will always appear first.
Check out this infographic to see how inbound marketing has impacted upon the healthcare industry.