How Long Should Your Marketing Video Be?
What could be more annoying than having a great idea, but its too complicated to put into words? This is because words are extremely limiting when you’re trying yo get across an idea, which is why you need to have something visual and easy to understand, like a video.
I’m going to take some time to describe the concept of NRS media and what they do. NRS media work very closely with a range of businesses from small to large, they provide you with small but reliable and continuous clients to work with whilst you work on reaching those bigger contracts with the bigger companies. They will deal with almost everything involved with the clients coming through them to make everything as easy as possible for you, leaving you to do just what your company does best and for you to concentrate on larger clients.
Now there really wasn’t much I could do to shorten the explanation behind the business than that, and even then I’ve probably left loads of questions that you may have completely unanswered, but there is always a way through. We were able to take a very concise script and open it up for a better understanding for the majority. So how did we do this? Well, we started by going through the original explainer video that was sent to us by NRS Media and came up with a way that would make it easier for everyone, by this I mean it makes it easier for us to describe and easier for viewers to understand as well.
The first thing we did was to create 3 characters dealing with the 3 different types of people, the first being Hendrix who was able to deal on a one to one basis with the executive owners who have a comprehensive business plan that generates a high amount of recurring revenue year on year. Secondly there was Jasmine, who specializes in local sales to mid-size customers, she deals with a few dozen customers and works based off a deep trust relationship. Jasmine also has many small clients who want to work with her but she doesn’t have the time to fit them all in. The last character was Neil, who works for NRS Media and he deals with a large number of small businesses with many customers who require a lot of hand holding and investment of time.
Doing this really helped us break it down into a more generally understandable script that we knew people would be able to follow. NRS Media posted the video on the “what we do” page on their website, they said that it was “really crisp in the messaging” and that they were “really happy” with the outcome. Here at Eden videos we do what we can to make your message as easy as possible for your audience to understand.
This is a project we certainly took precautions with when proceeding through each of the stages as we wanted to ensure that we got it all correct, so be sure to check out the finalised video below.
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