eRentz: Using Video to Target Multiple Audiences
Here are two videos that we have recently made for eRentz.
eRentz is an online Rental Marketplace that connects Rental, Hire, Services and Leasing Companies of all sizes and industries with the end consumer. They provide a service to both vendors and consumers, which is why they needed us to make two different videos.
Just above, you can see a preview of their website. Although there isn’t much space on the homepage for videos, they have used it on the left sidebar. Usually we would advise that you never use a video on the sidebar, but in this case eRentz have made a sub header for the videos section, and also another page for both videos.
They have also used a slider feature on the homepage, which alternates between the two videos. Not only does this save space, but it is less effort for users as well. So rather than searching the website frantically for another video, it’s already there to watch. This will also have a great impact on play rates.
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