How to Plan and Use Your First Ever Marketing Video
Let’s face it, the first time is never perfect. In fact, for many things in life, the first time is really bad, and it’s the fear surrounding this that prevents people from ever trying in the first place. If you’re just starting out with using videos in your marketing, or you would really like to,…
The Easy Way to Structure Your Online Video Script
If you’ve done a bit of research online, you’ll probably already know that the script for a marketing or training video is the most important part. They have to sound natural and flow well, but at the same time they have certain points that they have to cover, and ideally in a specific order. If you’ve…
17 Tweetable Tips on How to Write an Effective Marketing Video Script [INFOGRAPHIC]
If you want to improve your video marketing results, you need to focus more on the script. You also need to decide on the type of visuals and where to host your video, among many other things, but everything starts with your script. If the script is poor quality, your audience will just lose interest…
5 Factors to Consider When Commissioning a Video
Video has been proven to be the most effective way of conveying a message or story and businesses all over the world are beginning to recognize the power of video. The only problem is that many companies who are new to video marketing go straight into producing a video without taking into account the following:…
Getting Started With Testimonials
As a company, reputation is crucial so it’s important to ensure your customers are happy, but how could you show proof of your hard work and efforts? Testimonials can strongly influence a buyer’s decision, and according to Hubspot 78% of people say they trust online reviews just as much as recommendations from acquaintances. If this…
How To Explain What Your Complicated Business Does
What could be more annoying than having a great idea, but its too complicated to put into words? This is because words are extremely limiting when you’re trying yo get across an idea, which is why you need to have something visual and easy to understand, like a video. I’m going to take some time…
Video Length: Why Does It Matter?
If you look at your website statistics, you’re more than aware that people on the internet tend to have a very short attention span. They get bored very easily and move on to the next thing as soon as they feel they’re done. Now I agree that a short video for new users to quickly…
