If you want to upload a video online, the first thing that generally comes to mind is YouTube. It seems obvious as it’s the biggest video hosting platform and second largest search engine in the world, so what could be better? Actually, there are many better alternatives, and despite YouTube being the most popular video…
When “virals” first originated, YouTube was in its early days, meaning people uploaded content without any idea of how huge the platform would become in future years. Eventually users were unexpectedly generating masses of YouTube views without funding, promotion etc. In 2007 the video, “Charlie bit my finger” was the most viewed video on YouTube, having been viewed…
Each day about a third of all online activity is spent watching videos, and businesses are starting to rely on video to promote their product / service. Many companies have spent time, effort and money on creating the perfect video, but end up getting very little or no attention. It could be down to a…
As a company, reputation is crucial so it’s important to ensure your customers are happy, but how could you show proof of your hard work and efforts? Testimonials can strongly influence a buyer’s decision, and according to Hubspot 78% of people say they trust online reviews just as much as recommendations from acquaintances. If this…
As the second largest search engine (the first being Google Search), YouTube plays a vital role in the world of video marketing. With over a billion unique users month, you can’t afford not to use it, but as a company your main objective should be getting that traffic to your website. Here’s how: Use…
3 Reasons to Use Video on Your Landing Page New users are always cautious when they’re directed to a website, and if they’re not immediately satisfied they will leave. The best solution to this problem is having a well-designed landing page. By creating a user-friendly landing page you’re giving them a reason to stick…
Music is pretty much everywhere, it’s on the radio, on TV, on the internet, in shops, restaurants and sometimes even on the street. But what people often forget to notice is that it’s commonly used in video too, and the reason why people don’t realise this, is because it’s used to subtly blend in and…
If you look at your website statistics, you’re more than aware that people on the internet tend to have a very short attention span. They get bored very easily and move on to the next thing as soon as they feel they’re done. Now I agree that a short video for new users to quickly…
What if we could look into the future and predict exactly how video content marketing will be perceived in the future? Well I believe we can, in a way at least. Have you ever heard of the Kano model? It’s a customer satisfaction theory developed a few decades ago by Japanese Professor Noriaki Kano. The…
Ever wondered why video has become one of the most popular marketing tools today? Recently, companies have realised that using text to promote their product / service is just boring and time consuming for their audience, especially when your intention is to grab audiences’ attention. This is why companies have started to use video as…
Think of your homepage as a shop window, people will visit it in search of a product / service, and eventually they’re going to have to make a decision on whether to enter or not. Usually you would have about five seconds to grab your audiences’ attention so you need to make sure your homepage…
