How to Avoid the 7 Deadly Sins of YouTube
Millions of businesses trust YouTube to host their marketing videos. Most are making some very common mistakes. Perhaps you are too. YouTube can be a very powerful ally in the world of video marketing, but only when you use it in the right way. In order to do so, you need to understand what YouTube…
The Truth About Explainer Videos That You Don’t Often Hear
If you’ve read anything about online video, you’ve probably heard a lot of hype about explainer videos. They’re those videos that explain perfectly what problem your product or service solves and how the customer would benefit from signing up immediately. They do a lot of good in the video marketing world, but there’s one thing…
Why All Charities Need to Use YouTube’s Non-profit Program
When it comes to marketing, things like budget, time and resources can be restricting for small non-profit organisations, but luckily there is a program created by YouTube with charities in mind. The Non-profit Program has actually been around since the early days of YouTube, but to start with it was only available in a few…
How to Plan and Use Your First Ever Marketing Video
Let’s face it, the first time is never perfect. In fact, for many things in life, the first time is really bad, and it’s the fear surrounding this that prevents people from ever trying in the first place. If you’re just starting out with using videos in your marketing, or you would really like to,…
Best Practices for Using Video on Your Homepage
In a previous post we covered the numerous advantages of using video on a homepage, and briefly touched on how you can use it. In this post we’ll explain in more detail how you should be using video on your homepage, so we’ve put together some useful tips to help you use it to its…
The Easy Way to Structure Your Online Video Script
If you’ve done a bit of research online, you’ll probably already know that the script for a marketing or training video is the most important part. They have to sound natural and flow well, but at the same time they have certain points that they have to cover, and ideally in a specific order. If you’ve…
Why You Should Optimise Your Videos for Mobile
A decade ago, the idea of mobile phones becoming more powerful than your desktop PC would’ve seemed crazy, but until recently this has started to take effect. According to this study from comScore, mobile has recently risen to become the leading digital platform. You may have heard the term ‘mobile optimisation’ before; it basically means improving…
17 Tweetable Tips on How to Write an Effective Marketing Video Script [INFOGRAPHIC]
If you want to improve your video marketing results, you need to focus more on the script. You also need to decide on the type of visuals and where to host your video, among many other things, but everything starts with your script. If the script is poor quality, your audience will just lose interest…
5 Ways to Increase Engagement and Keep Your Viewers Watching
Videos can vary in performance depending on many factors. This means in order to get the most out of your videos, you need to test as much as possible to increase your conversion rates. Here are five ways you can test videos to get better conversion rates. 1. Length As pointed out by this study…
5 Factors to Consider When Commissioning a Video
Video has been proven to be the most effective way of conveying a message or story and businesses all over the world are beginning to recognize the power of video. The only problem is that many companies who are new to video marketing go straight into producing a video without taking into account the following:…
