In a previous post we covered the numerous advantages of using video on a homepage, and briefly touched on how you can use it. In this post we’ll explain in more detail how you should be using video on your homepage, so we’ve put together some useful tips to help you use it to its full potential.
Placing a video further down your page isn’t going to do much good at all, whereas placing it at the top is far more effective. This will mean that people won’t have to scroll to find what they’re looking for, and your video might be the one thing that catches their eye and keeps them on your website.
Here’s the homepage video from Toggl, which is a perfect example of how auto-playing videos can be done right.
You don’t always need to have a title; instead you could use a custom video thumbnail with text. The downside is that you don’t get the SEO benefit that comes with using a text title, but on the positive side you get something visual that stands out and urges people to click.
You don’t just have to use one platform and stick with it, you could experiment with several and see which works most effectively based on your analytics.