What is A/B Testing?

If out of every 100 visitors to your website, only 2 of them purchased or subscribed to your service, your conversion rate would be 2%. What if you could increase your conversion rate to 3, 4 or 5% with just a little experiment? With A/B testing you can achieve this! A/B testing is a method of comparing two different versions of something to see which one gives you the better result. You can experiment with colours, layout, forms, text, images, videos, and more! Here’s how it works: Half of your website visitors see variant A, the other half see variant B. By measuring how many visitors completed the goal, you can see that ‘A’ had a 2% conversion rate, and ‘B’ had a 5% conversion rate. Now you just need to make all your visitors see variant B and you’ve more than doubled your website’s effectiveness with a single test! Why would you guess how to make your website more effective, when you can make smart data-backed decisions with A/B testing instead? Constantly testing and optimising your website is a scientific way to increase revenue, and just about anything else you want your website to achieve, you should try it!

Whiteboard explainer video on A/B testing

Because we know the value of A/B testing your marketing assets, including videos of course, we’ve produced the short whiteboard video below to explain this concept in a much more engaging and fun way. If you would like to embed this video on your own website or blog, feel free to use the embed code just below the video player. If you enjoy this, you should check out more free explainer videos.

Use this code to embed this video on your website

<iframe class="wistia_embed" name="wistia_embed" src="http://fast.wistia.net/embed/iframe/d3saw4kk6n?canonicalUrl=http%3A%2F%2Fedenvideos.co.uk%2Ffree-explainer-videos%2Fmarketing&canonicalTitle=A%2FB%20Testing%20Animation%20by%20Eden%20Videos" allowtransparency="true" frameborder="0" scrolling="no" width="480" height="298"></iframe><br/><a class="wistia-linkback" href="http://edenvideos.co.uk/free-explainer-videos/">A/B Testing Animation by Eden Videos</a>