What is a Video Engagement Graph?
Each day about a third of all online activity is spent watching videos, and businesses are starting to rely on video to promote their product / service. Many companies have spent time, effort and money on creating the perfect video, but end up getting very little or no attention. It could be down to a variety of reasons, but here are some that generally have the biggest impact:
1. Your Videos Aren't Optimized
SEO plays a huge part in video marketing, and is the no.1 reason why people aren’t watching your videos, simply because they are not aware. Perhaps if they search for long enough they might find one of your videos on the 37th page but boosting the search visibility of your video is easier than it sounds.
The first thing to consider is the title – is it relevent to the video? Is it something your audience are likely to search for? Creating a title consisting of relevant keywords can make a huge difference, but you should avoid overusing them, otherwise it could penalise your SEO ranking. This is known as Keyword spamming.
If you are using YouTube to host your videos, you can use tags to improve your visibility. When applying tags, you should think carefully about what words best describe your business. If you run out of ideas YouTube will help you out with other suggestions related to the ones you’ve already tagged.
2. Too Salesy
As a customer, it is frustrating to see an over-promotional video that just talks about the company. This is why its essential to always consider what the customer wants to see, and not just what you want to sell.
So when you’re producing a video, focus on giving your audience something compelling and useful. The easiest way to do this is to identify a problem that your audience may have, and then a solution to the problem.
3. They Haven't Been Shared on Social Media
Over the last decade, social media transformed the concept of marketing by allowing businesses to reach out to audiences worldwide. It has become a powerful tool and today organisations can’t afford not to use it.
Uploading your video to YouTube and leaving it there isn’t going to have any benefits. You might get the occasional view but if you amplify your content you’re going to get more attention.
Posting to social networks such as Facebook, Twitter etc. is the fastest way to draw attention to your video. Once a video is shared, it gains attention and can be shared again, attracting even more attention, bringing in more views and possibly more website traffic too.
4. The Video is Too Long For Your Audience
You might get a lot of viewers who start watching but eventually they lose interest and leave if your video is too long and dragged out.
If your intention is to catch their attention and lure them to your website then your video needs to be about a minute long. This way there’s a greater chance that your audience will stay until the very end of the video and maybe even watch more.
If they are intrigued by the shorter video, you can then start to feed them more in-depth information about your product or whatever you want to describe, because they will have a longer attention-span.
For more information on video length, check out this post here
5. You Have No Fans or Subscribers
Your videos could be getting no attention simple because you don’t have a community to share it with. The main reason for this is that you’re not creating enough content.
To get subscribers, you need to be consistent with posting. You can do this by setting a weekly schedule and planning your videos in advance. Using tags and having a good title, as mentioned before also contribute to people keeping updated on your channel.
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