3 Reasons to Use Video on Your Landing Page
New users are always cautious when they’re directed to a website, and if they’re not immediately satisfied they will leave.
The best solution to this problem is having a well-designed landing page. By creating a user-friendly landing page you’re giving them a reason to stick around a little longer. Bearing in mind you’ve only got one chance to convert visitors, you have to make it count. To do this you’re going to need to provide enough information to lure them in, but its important to not bombard them with it.
Not everyone enjoys reading text (I certainly don’t), which is why you could do with a video. A video can pretty much cover everything that needs to be on a landing page, here’s why:
Videos Are More Efficient Than Text
Using a video on your landing page uses less space than text, so rather than cramming blocks of information onto your page, you could just use a short video in the centre. You’ll find that all the information you need can be put into one video, without boring the viewer.
According to Quicksprout, if a picture says 1000 words, then video is priceless (feel free to check out their infographic that explains in further detail here). Think about how many images would make up a 60 second video, that would make a lot of words, right?
Replacing text with a video would mean that visitors will be immediately immersed, as videos are a fun, engaging and visual way to convey any message.
Due to many people generally being lazy and having a short attention-span, reading huge paragraphs of text will seem like a horrible task.
Using video would be more a convenient and stress-free experience for the user because all they have to do is sit back and watch. This way people will naturally gain interest because your brain finds it easier to take in information in a more visual and format, making the experience memorable.
Higher Conversion Rates
In a study by EyeView, two variations of the same website were designed and then AB tested. 50% of the traffic were directed to a landing page with an embeded video, and the other half were directed to a page without a video. Can you guess which page was more successful?
According to the results, the landing page with the video had a conversion of over 86% compared to the other page. Check out the full whitepaper below.
In conclusion, using video can have a dramatic impact on your landing page. As long as you put time and hard work into creating a successful video, it will definitely pay off over time.